Tag Archives: brand

The Broader Implications of An Unexpected Dispute: Athlete Luka Dončić vs. His Mother

 Ryan Brida – The business of sports occasionally creates rifts between athletes and those who seek to profit from their name, image, likeness (“NIL”). Filed in September 2022, the petition for trademark control filed by NBA player Luka Dončić against his mother, Mirjam Poterbin, made evident the complexity of mingling sports and business. It is […]