Tag Archives: Branding

The “#RFcapisback?”: What the Fight over Roger Federer’s Iconic Logo Highlights About Protecting Personal Brands

Julia Schroeder – Swiss tennis star Roger Federer has dominated grass, clay, and hard courts for decades. The winner of twenty Grand Slam titles, he is not only consistently regarded as one of the greatest athletes of all time, but is revered as a style icon, as well. His successful 24-year partnership with the Oregon-based […]