Tag Archives: Review

The “#RFcapisback?”: What the Fight over Roger Federer’s Iconic Logo Highlights About Protecting Personal Brands

Julia Schroeder – Swiss tennis star Roger Federer has dominated grass, clay, and hard courts for decades. The winner of twenty Grand Slam titles, he is not only consistently regarded as one of the greatest athletes of all time, but is revered as a style icon, as well. His successful 24-year partnership with the Oregon-based […]

A Look Inside the Booming Sports Card Industry

Adam Brown – Although sports cards have been around since the mid-1800’s, the industry has seen a boom the likes of which it has never seen over the past year. While many people traditionally view collecting sports trading cards as a nostalgic children’s hobby, the reality of the industry is quite the opposite. Fueled by […]